Rainer Schaller is the creator and CEO of the RSG Group LLC, the world’s innovation leader in the fields of lifestyle and fitness with over 2 million customers. Over the last 20 years, Rainer Schaller has succeeded in turning the formerly known as “open-to-all gym” into a globally operating business with over than 5,000 employees at approximately 300 locations in 48 countries.
Compared to the wellness trends that predominated during that moment, he initiated the discount principle within the fitness business, setting it with great success. Reiner Schaller has continuously developed his company and built up more than ten brands covering “360 degrees around the consumer.”
“Now also in Würzburg” – this marketing act using a banana as the mascot was how Rainer Schaller started his very first McFIT gym in 1997. This was followed by the establishment of the organization headquarters in Schlüsselfeld, Franconia, shortly after.
After just nine years, the McFIT gym chains boasted probably the most members in Germany with 416,000 in 2006. In the same year, McFIT took over its most important rival, Fit24. In 2011, McFIT welcomed its 1,000,000th member and also became Europe’s number one gym chain.
In his own training, Schaller always puts great focus on supreme quality sports nutrition, and it was this that motivated Schaller to create Qi² Sports Nutrition in 2013. These days, the magazine appears in digital format under the name LOOX, and in the form of a program that offers over 300 perfect plans to accommodate any training targets and any training levels.
The magazine’s huge success prompted Rainer Schaller to further use the potential of this community, and in 2014, McFIT MODELS was launched as the most significant sports model agency in Europe, under the motto “Jeder kann es schaffen” (“Anyone can do it”).
In an era in which freedom and media are becoming significant, Rainer Schaller is not resting on his laurels and is constantly exploring and developing new areas of activity.
HIGH5, a new fitness concept in the American vintage and faculty style and design, with a focus on functional training, was launched in 2015.
CYBEROBICS, the new dimension virtual course training with the finest coaches in the USA at spectacular original locations, was established in 2016.
1Up FITNESS, the company that played a vital part in the expansion to the North American market, was founded the same year. (Recently, the 1UP FITNESS changed its name into RSG North America).
In the same year, JOHN REED, the world’s first Fitness Music Clubs that combine a special union of music, design, and fitness, were opened. The exceptional JOHN REED style, which combines elements from different cultures, periods in history, and also the streetart of urban metropolises, is based on the impressions Rainer Schaller gained throughout his journeys.
In 2017, the worldwide TIGERPOOL management agency was set up. The JOHN REED Family continues to rise: the very first JOHN REED Women’s Club was opened in 2017 in Berlin and awed the clientele with an enormous range of exercising courses in Scandinavian contemporary design.
Vito Scavo took over the core operating firm from Rainer Schaller in the same year and became an equal partner of McFIT in Italy. McFIT GLOBAL GROUP became RSG Group in 2019. With its own strong brands and advanced concepts, the RSG Group is still a vital part of the active daily lives of the members. Its ideas and their recognition constantly put new benchmarks.
At the Berlinale in 2019, Rainer Schaller presented his fresh brand, Steven Baker, that offers cake creations with an emphasis on “guilt-free pleasure.” With JOHN & JANE’s, he’s introducing Germany to a worldwide sport and lifestyle trend: boutique fitness. With SOULBASE (yoga, Pilates, and barre) and also POWERBASE (Bootcamp, boxing), the premium line unites two different workout and studio concepts in one brand.
In 2022, the world’s first center for fitness – THE MIRAI – will open in Oberhausen, covering 55,000 square meters, unrivaled in its ability to bring the joy of movement to millions of individuals – with a revolutionary concept without a monthly membership fee. By combining people and industry, THE MIRAI will make it possible for anyone who’s enthusiastic to train and experience the future of the fitness industry in the in present. As a yearlong platform, THE MIRAI unites the fitness business, B2B partners, education, and training institutes, as well as development and research.
In addition, THE MIRAI will also provide a special variety of training options: whether indoor or outdoor, for seniors or children, independently or in a group, movement or strength, on the ground or in the air, on the planet’s largest sky run – it’s the perfect offer for everyone.