Privacy Policy

The RESPONSE ABILITY Project and the Every|Day Hero Campaign (jointly, "RA Project") strongly believe in protecting the integrity and privacy of personal information gathered from our visitors to our Web site and individuals who engage in the campaign by taking the Every|Day Hero Pledge ("End Users"). Since the protection of your privacy is of the greatest importance to us, we have created this privacy policy to communicate our practices regarding the collection and dissemination of personal information that can be linked to a specific individual, such as a name, address, phone number, e-mail address, or any other information, provided to us by our website visitors.

You do not have to share personally identifiable information to use the RA Project web site. The RA Project does not collect personally identifiable information about people without their permission. However, please be aware that our site links to a limited number of other websites and the RA Project cannot control and is not responsible for the content or the privacy policies of those websites.

Our privacy policy explains the information practices we use at related to:

  •    How we use the information gathered when you use one of our online services
  •    How you receive e-mails and e-mail Newsletters from the RA Project
  •    How we track HTML newsletters
  •    How we protect your information
  •    How to unsubscribe from our mailing lists
  •    How to correct information you have provided
  •    How to contact us about privacy issues

How we use your information:

We gather contact information when you contribute to one of our charity partners online or when you sign up on one of our opt-in pages such as the homepage or any other page of the website, Facebook, texting in, or any other opt-in opportunity. We use this information to send you updates, alerts, press releases, information about programs, events and activities, local volunteer opportunities and appeals to purchase products.

The RA Project also uses information gathered via the website to improve our web-based services. the RA Project periodically performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our website and to use such information to improve on our website's ability to serve you better.

Cookies: The RA Project uses "cookies" on some webpages. A cookie is a small piece of data stored on an End User's hard drive but does not itself contain any personal information. Cookies enhance an End User's experience by saving the End User from having to log in or provide information each time he or she revisits the RA Project webpage and by customizing content based on an End User's interests. An End User can configure his or her browser to be alerted when a site is attempting to send a cookie and refuse the cookie. The RA Project also tracks End User activity and click-through behavior to provide an End User with a more personalized experience while visiting our Web pages and for more personalized email alerts. The RA Project also uses IP addresses to analyze trends, administer the Web site, track End User movement and gather broad demographic information for aggregate use.

How you receive e-mails and e-mail newsletters from the RA Project:

You will only receive email newsletters from us if you have a) expressly signed up to receive emails from the RA Project through the website, b) taken action on behalf of the RA Project either online or in person; or c) and/or have been invited to sign up to receive the RA Project emails at any events. The information we gather from subscribers for the RA Project’s email messaging (including email addresses) is not shared with other organizations or parties. In order to provide you with better and more relevant information, we compile information about email response and website usage. This information helps us to better understand our members' site usage patterns and also what types of content and information may help improve your user experience on the the RA Project website. All emails sent contain a link to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any newsletter or email communication from the RA Project at any time.

How we protect your information:

The RA Project is extremely protective of the information gathered through its membership and website. Our website has security measures in place to protect against the loss, misuse or alteration of the information under our control. Our web server is located in a locked, secure environment. All databases containing personal information are securely stored on a separate system that is not connected to the Internet.

When you contribute to any of our charity partners online through the website, we use a secure server and encryption to protect your financial and other personal information during transmission.

The RA Project follows the Association of Fundraising Professional's (AFP) Ethical Guidelines to the Code of Ethical Principles and Standards of Professional Practice. Occasionally, the RA Project does exchange or rent mail lists to like-minded organizations through bonded third-party vendors. These organizations are never given information about our membership directly. We carefully screen each mailing before we allow it to be sent to our membership.

The RA Project does not specifically ask children under 18 for any information and we do not knowingly collect personally identifiable information about them.

How to unsubscribe from mailing lists:

All RA Project communications, whether via email or US mail, provide information on how to unsubscribe quickly and easily. Those wishing to opt out of receiving all communications from the RA Project, or from being included in list exchanges with like-minded organizations, can do so at the bottom of our emails or simply contact our User Services Department at, via phone at 1-888-817-HERO (4376) , or via US mail at the address below.

How to correct information you have provided:

You may correct and/or change any information regarding your membership by contacting our User Services Department at or by calling 1-888-817-HERO (4376).

How to contact us about privacy:

If you have questions about our privacy policy, the information we have collected from you, the practices of this site or your interaction with this website, send email to:

You can also reach us via U.S. mail at:

3105 N. Ashland Avenue
Suite 107
Chicago, IL  60657
Phone & Fax: 888.817.4376